How Do You TWEET The Bible? New Study Shows Results That Will Amaze You

“Whenever I am afraid, I will trust in you.” – Psalm 56:3

Have you tweeted this Bible verse? If you haven’t, you’ll probably use a lighter skin tone for your emoji. How do we know that?


A recent study created by Andrew McGill from The Atlantic entitled “Why White People Use White Emojis” shows that people use various skin colors on their emojis depending on what they tweet and who they are. Everything started out when Unicode Consortium, the company responsible for creating emojis, introduced different skin tones for them. Ever since, people like McGill started to wonder what makes people choose one or another emoji for their posts.

Apparently, 3/4 of all tweeters are white. What is curious about it is that 52% of the emojis included in posts have a darker skin tone. What’s the logic in this?